Privacy Policy

1. General

1.1 C-Square Info-Solutions Limited, having its registered office at IBC Knowledge Park, Tower A, 6th Floor, 4/1, Bannerghatta Main Road, Dharmaram College, Bangalore, Bangalore South, Karnataka, India, 560029 (“C-Square”, “we”, “us” or “our”) is managing and operating the website and its corresponding mobile application (collectively referred to as “LiveConnect”, or “website”, or “app”), through which C-Square inter alia facilitates the sale of pharmaceutical products (“products”) by distributors (“Distributors”) to prospective retailers (“Retailers”). Distributors and Retailers are collectively referred to as (“customer” or “user” or “you”).

1.2 C-Square is committed to protecting and respecting your privacy. This privacy policy (“privacy policy”) is to be read together with the Terms and Conditions and all other policies listed and notified on LiveConnect. This privacy policy outlines LiveConnect privacy practices regarding the collection, use disclosure, processing, transfer, storage and safeguarding of the information provided to us by you through the website and the services offered thereupon.

1.3 By using, browsing, accessing, or purchasing on LiveConnect and/or by submitting your personal information, you agree to be bound by the terms of this privacy policy and consent to the collection, storage, possession, dealing, handling, sharing, disclosure or transfer of your information in accordance with the terms of the privacy policy and agree to be governed by the laws of India including but not limited to the laws applicable to data protection and privacy.

1.4 Please note we do not offer any services or products under this app outside India, however, you may be able to access or browse the website from outside the Republic of India. The data protection laws of the country you access the website from may be different from the Republic of India. By visiting this website, providing your information or availing our product/service, you expressly agree to be bound by the terms and conditions of this privacy policy, the Terms and Conditions and all other policies listed and notified on LiveConnect , and agree to be governed by the laws of India including but not limited to the laws applicable to data protection and privacy. If you do not agree please do not use or access our website.

1.5 This document is an electronic record and is governed by the provisions under the Information Technology Act, 2000 and rules made thereunder as may be applicable, and the amended provisions pertaining to electronic records in various statutes as amended by the Information Technology Act, 2000. This electronic record is generated by a computer system and does not require any physical or digital signatures.

1.6 Please take a moment to familiarise yourself with our privacy policy. If you do not agree with any provisions of the terms or this privacy policy, we advise you to not use or access LiveConnect.

2. Type of information collected

2.1 This privacy policy sets out the type of information collected from the users, the purpose, means and modes of usage of such information and how and to whom we shall disclose or transfer such information. You may at any time withdraw your consent for the collection and use of your information including Personal Information (defined below) or Sensitive Personal Data or Information (defined below). However, please note that if you withdraw your consent, we may no longer be able to provide you with the corresponding service for which you have withdrawn your consent. It is hereby clarified that your decision to withdraw your consent is prospective in nature and will not affect the processing of personal information based on your previous consent prior to such withdrawal.

2.2 We may collect a variety of information from you, including your name, password, mailing address, phone number, email address, IP address, location information, photos, etc. Such information may on its own or when combined with other pieces of information available to us, could reasonably allow you to be identified (“Personal Information”).

2.3 We may also collect, receive, process or store certain sensitive personal data or information provided by you which may be consisting of, but is not limited to:

a. Your business information like business/establishment name, business/establishment address, phone number and email address of the business/establishment, etc.;

b. Statutory licenses and permits like GST Certificate, PAN number, TAN number, etc.;

c. Financial information such as bank account or credit card or debit card or other payment instrument details; and

d. Your account and password details.

(collectively, referred to as “Sensitive Personal Data or Information”).

2.4 Please note your information (including Personal Information and Sensitive Personal Data and Information) may be collected , inter alia, in one of the following ways:

(i) Information that you directly provide to us on the website or app;

(ii) Information ported to the website and/or app from C-Square proprietary software applications (“C-Square Software”) licensed to Distributor, where such information is uploaded by the Distributor on the C-Square Software; and

(iii) Information that the Retailer may provide to the Distributor and such information is ported to website and/or app from C-Square Software.

You agree to provide information, which shall be true, correct, up to date and accurate.

You may access, amend, alter or require the deletion of your information partially or fully by contacting us at

2.5 LiveConnect is not directed toward minors. We do not knowingly collect personal information from any user who is under 18 (eighteen) years. If we are made aware that we have collected the personal information of a person below the age of 18 (eighteen) years, we will take steps to delete the information within a reasonable time frame. If a parent or guardian becomes aware that their child has provided their information on LiveConnect without their consent, they shall contact us for the deletion of such information. In the event, where in contravention to the privacy policy and terms, a person below the age of 18 (eighteen) uses the services, we shall not be held liable or responsible for any damage or injury suffered by such person.

3. Use of information collected

3.1 We may collect, use or process your information including Personal Information and Sensitive Personal Data or Information for the following purposes:

3.1.1 For creating and giving you access to your registered account on the LiveConnect Platform or LiveOrder Platform (as defined below).

3.1.2 To develop, deliver, process and improve our products, services, and content in order to personalise and improve your experience.

3.1.3 To inform you about our products, services, offers, updates, and upcoming events, including providing you information in relation to order confirmations, invoices, technical notices, security alerts.

3.1.4 For internal analysis and research purposes such as auditing, data analysis and research to improve our products, services and customer communications.

3.1.5 To meet any legal or regulatory requirement or comply with a request from any governmental or judicial authority.

3.1.6 To resolve any request, dispute, grievance or complaint raised by you in relation to your use of the LiveConnect platform.

3.1.7 To detect or monitor any fraudulent or illegal activity on the LiveConnect platform.

4. Disclosure of information collected

4.1 Please note information collected from you pursuant to this privacy policy may be ported to and displayed on e-commerce platform LiveOrder (“LiveOrder”), which is also owned and operated by C-Square. This information will be used to provide services to you on LiveOrder. Such information can also be used to improve and support the services and offerings on LiveOrder. But accepting this privacy policy you unequivocally acknowledge that your information will be ported to and displayed on the LiveOrder platform and agree that such information will be accessed, processed, stored and shared on LiveOrder pursuant to applicable privacy policy on the LiveOrder platform.

4.2 We may from time to time be required to disclose the information collected from you to our trusted third-party service providers who assist us in order to facilitate the provision of services on LiveConnect. For instance, we may share your information with third-party payment gateway provider to process transactions on LiveConnect. By using LiveConnect, you consent to any such disclosure of your information with third-party service providers. We ensure that such third-party service providers are bound by reasonable confidentiality obligations and/ or use, maintain and follow generally accepted industry and security standards with respect to such information.

4.3 We may also disclose your information when such disclosure is requisitioned under any law or judicial decree or when we, in our sole discretion, deem it necessary to protect our rights or the rights of other users, to prevent harm to persons or property, to fight fraud and credit risk.

4.4 We may also disclose or transfer your information to any third party as a part of the reorganisation or a sale of the assets, division or transfer of a part or whole of us. We shall ensure that the third party to which we transfer or sell our assets will have appropriate confidentiality and security measures, at least as protective as those described in this privacy policy, to handle your personal information. You will have the opportunity to opt out of any such transfer if the new entity's planned processing of your information differs materially from that set forth in this privacy policy.

4.5 A third-party payment gateway provider may be required to collect certain Financial Information from you (as detailed in clause 2.2 above). All Financial Information collected from you by such third-party payment gateway providers will be used only for billing and payment processes. The Financial Information collected from you is transacted through secure digital platforms of approved payment gateways which are under encryption, thereby complying with reasonably expected technology standards. The verification of the Financial Information shall be accomplished only by you through a process of authentication in which we shall have no role to play and hence, we shall bear no liability in relation to the same. We shall neither be liable nor responsible for any actions or inactions of third-party payment gateway providers or any breach of conditions, representations and warranties given by them. We shall also not be obligated to mediate or resolve any dispute or disagreement between you and such third-party payment service providers.

4.6 While we take our best efforts to ensure that your information including Personal Information, Financial Information and Sensitive Personal Information or Data is duly protected by undertaking security measures prescribed under applicable laws, you are strongly advised to exercise reasonable discretion while providing Personal Information, Sensitive Personal Information or Data or Financial Information while using the services given that the internet is susceptible to security breaches.

4.7 Your information may also be transferred, stored or processed in any country other than the one where you access LiveConnect. For purposes of sharing or disclosing data in accordance with the privacy policy, we reserve the right to transfer your information outside of your country. By using LiveConnect, you consent to such transfer of your information outside of your country and also within our affiliates, subsidiaries and partners whose personnel and subcontractors, provided they have agreed to ensure the same level of data protection as prescribed under this privacy policy and the data protection laws of India. The information may be transferred in the event it is necessary for the performance of the services, operation of LiveConnect and provision of products as agreed upon between us and the third party.

4.8 You consent to our reproduction/publishing of all testimonials and reviews given by you on the LiveConnect platform in relation to the services or the products. You agree that we may edit the testimonials and reviews provided by you and reproduce/publish such edited or paraphrased versions of the testimonials and reviews on the LiveConnect platform. If the user has any concerns with the reproduction/publication of any testimonial or review provided by you, the user may contact us at

5. Security

5.1 The security of your personal information is important to us. We have implemented security policies, rules and technical measures, as required under applicable law including firewalls, transport layer security and other physical and electronic security measures to protect the personal information that it has under its control from unauthorised access, improper use or disclosure, unauthorised modification and unlawful destruction or accidental loss. When you submit your information on LiveConnect, your information is protected through our security systems. Please note that we use international and industry-recognised standards such as per applicable laws, rules and regulations.

5.2 Your information is contained within secured networks and is only accessible by a limited number of authorised persons who have access rights to such systems or otherwise require such information for the purposes provided in this privacy policy. These authorised persons are also under an obligation to keep such information confidential.

5.3 Although we make the best possible efforts to transmit and store all the information provided by you in a secure operating environment that is not open to the public, you understand and acknowledge that there is no such thing as complete security and we do not guarantee that there will be no unintended disclosures of any information and potential security breaches. You agree not to hold us responsible for any breach of security or for any action of any third parties that receive your personal information or events that are beyond our reasonable control including, acts of government, computer hacking, unauthorised access to computer data and storage device, computer crashes, breach of security and encryption, etc.

6. Cookies

6.1 Due to the communications standards on the internet, when you visit, access or browse the LiveConnect platform, we automatically receive the uniform resource locator of the site from which you visit, access or browse the LiveConnect platform, details of the website you visit on leaving the LiveConnect platform, the internet protocol (“IP”) address of each user’s computer operating system, type of web browser the user is using, email patterns, and the name of the user’s internet service provider. This information is used solely to analyse overall user trends and to help us improve our services. Please note that the link between the user’s IP address and the user’s personally identifiable information is not shared with third parties without such user’s permission or except when required by law or to provide or facilitate the user with the services. Notwithstanding the above, the user acknowledges that we reserve the right to share some of the aggregate findings, including the personal information provided by the users in an unidentifiable, aggregate form, and not the specific data with advertisers, sponsors, investors, strategic partners, and others to help grow the business. The amount of information sent to us depends on the settings of the web browser used by the user to access the platform. The user may refer to the browser used if the user wishes to learn what information is provided to us.

6.2 LiveConnect uses temporary cookies to store certain data. We do not store personal information in the cookies. Information collected by us, by any means whatsoever, that does not personally identify the user as an individual (such as patterns of utilisation described above) is exclusively owned by us and may be used by us and third-party service providers for technical administration of the user, research, development, and other purposes.

6.3 You understand that you may set or amend your web browsers to delete or disable cookies. If you choose to disable cookies on your computer or mobile telecommunication device, it may impair, degrade or restrict access to certain areas of the LiveConnect platform.

6.4 We may allow other companies or entities to serve advertisements to you. These companies or entities include third-party advertisement servers, advertisement agencies, advertisement technology vendors and research firms. We may target some advertisements for you that fit a certain general profile. We do not use personal information to target advertisements to you. In the course of serving advertisements or optimizing the services to its users, we may allow authorised third parties to place or recognise a unique cookie on the user’s browser.

6.5 We may keep records of telephone calls received from and made to users for the purpose of administration of services, research and development, training, business intelligence, business development, or for user administration. We may share such telephone records with third parties when required by law or when required to provide or facilitate the user with the services.

7. Other information the app collects

7.1 At the time of installation of the app, the app will require your permission to enable it to find the location of your device, camera usage, microphone access, etc. You acknowledge that you agree to provide such information to the website/app.

8. Access to camera, mic, message folder, etc

8.1 You acknowledge and accept that for the purpose of providing services, the images uploaded by you may be accessed, used or processed by a third party and that we have no liability, obligation or responsibility of any nature towards you or a such third party and the contract under such instances remains between you and such third party.

9. Opt out policy

9.1 The third-party service providers with whom we may share information provided by you are not permitted to market their own services or send promotional e-mails or engage in promotional communication with you. We provide you with the opportunity to opt out of receiving non-essential, promotional, or marketing-related communication from us or our partners.

9.2 If you wish to remove your contact information from all our mailing lists and newsletters, you can click on the "unsubscribe" link or follow the instructions in each e-mail message. Alternatively, you can contact us at We reserve the right to limit membership based on the availability of contact information.

10. Third-party applications, and websites

10.1 The app may include links to other websites/applications or may display advertisements from third parties and other content that links to third-party websites. Such websites/applications are governed by their respective privacy policies, which are out of our control. Once you leave our servers, the use of any information you provide is governed by the privacy policy of the operator of the website/application you are visiting. That policy may differ from that of the app. If you can't find the privacy policy of any of such websites /applications via a link from the website's homepage, you should contact the relevant website /application directly for more information. We are not responsible for the privacy practices or content such third-party websites. We may use third-party advertising companies to serve ads when you visit the app.

11. Retention of information

11.1 We will retain your information and any data for the period necessary to fulfil the purposes outlined in this privacy policy unless a longer retention period is required or permitted under the applicable law.

12. Access, correction and deletion

12.1 The app strives hard to keep its records updated and accurate with your latest information. You shall be responsible to ensure that the information or data you provide from time to time is and shall be correct, current and up-to-date and you have all the rights, permissions and consents to provide such information or data.

13. Modification

13.1 We reserve the right to amend this privacy policy at any time. The privacy policy, as and when modified, shall be updated on LiveConnect. We encourage you to review this privacy policy whenever you visit our LiveConnect to understand how your personal information is used.

14. Grievance redressal

14.1 In case, you have any questions, grievances or complaints about this privacy policy, or the LiveConnect website, you may contact our grievance officer on the below-mentioned details:

Name: Asha Arun

Designation: Grievance Officer

15. Governing law

15.1 The terms of this privacy policy shall be governed and construed in accordance with the laws of India. Any dispute regarding or arising out of this privacy policy shall be subject to the exclusive jurisdiction of the courts in Mumbai, Maharashtra.

16. Severability

16.1 Whenever possible, each section of this privacy policy shall be interpreted in a manner to be valid under applicable law. However, in the event any provision is held to be prohibited or invalid, such provision shall be ineffective only to the extent of such prohibition or invalidity, without invalidating the remainder of such provision or other remaining provisions of this privacy policy.